serving sizes

10 01 2009

It’s a cold night in Iraq, and we’ve just finished washing yet another aircraft for it’s pre-courtesy pre-customs pre-inspection (bureaucrats). Every one is soaked, boots wet, feet cold, wind blowing. We sit in a circle and enjoy our newly found snacks. I dig in to my box of Cheez-its, and enjoy handful after handful of 100% real cheesy goodness. I can’t help but glance at the nutrition facts. Serving size: 27 crackers! Are you serious? I’ve just had a serving per handful. Wow! Who gets to decide these serving sizes?

MmMmMmM Cheez-Its!

MmMmMmM Cheez-Its!

I don’t know the answer that right now, but I know who it should be. Me! I want my job to be sitting around deciding how much of a deliciously addicting snack people should eat. Why is it always just enough to make you hungry for more? Do they even care what actual servings are once the box has shipped, do they care how much people are actually eating? I think not. So why not put some truth in┬áthe serving sizes to keep me from having to do math on the fly regarding how much I am actually getting.

It’s simple, take a case study for each product, set the sample audience in a room, give them each a package of the product, and record an average of how much people want to eat in one serving. Don’t try to swindle me out of information because you want to make your serving sizes smaller and thereby create a more attractive advertising campaign. “Now with less fat” or “compare nutrition facts to….” I see through your bullshit you food people.

OH NO! Double trouble, so delicious.

OH NO! Double trouble, so delicious.

Here are some commonly underestimated serving sizes, and we all know it’s true:

  • Cheez-Its – Clearly 27 crackers does not suffice. I stop for a drink at 27 crackers, and keep on trucking.
  • Oreo – These say 2 per serving, but once you get an oreo soaked in milk and its chocolately creamy goodness just starts melting in your mouth, you’ll never stop at two!
  • Pringles – The ad says it all, once you pop you can’t stop. I know a single serving is not supposed to be 1 can, but that’s what happens. It’s inevitable.
  • Goldfish – Don’t know, don’t care. That whole bag is gone!

If anyone is hiring a truthful serving size representative, I’m in the market! Tweet me!

Peace to this place in 10 days!